Whether you run your digital advertising in-house or hire an agency, every merchant faces challenges with PPC. It...
Lies, Damned Lies, and Digital Advertising
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All Posts In: Google Ads
How to Advertise Profitably on Brand Terms
Advertising profitably on your brand terms requires some dynamic strategy and a real appreciation for the game you're...
How Ecommerce Merchants Should Approach PPC
Things are changing a lot in the search ad arena. There is a steady ongoing shift of traffic from organic to paid...
Your Attribution Model Really Doesn’t Matter
Everywhere we turn, we're being bombarded by propaganda from the major advertising platforms: "You need to move beyond...
All the Ways Smart Bidding Is Dumb
Smart Bidding (aka Automated Bidding Algorithms) is touted as an intelligent way to help manage bids on ad accounts....
You’re Advertising on YouTube (Like It or Not)
Google recently deployed another stealthy change that will have a mixed impact on the performance of countless...
Exporting Magento 2 Products to Google Merchant Center
There are many key differences between the Magento product architecture and the Google Shopping Feed Specification....
Your ROI From Google Ads Is Higher Than You Think
Direct response advertising through Google Ads probably has an ROI greater than any other investment...
Real World Google Shopping Feeds
Nearly every Magento site has a Google shopping feed. But many developers and digital marketers only do the minimum to...
Financial Models for Ecommerce Advertising
Fundamentally, with pay-per-click advertising, the idea is to balance the cost per click that we’re willing...