We get this question a lot from online merchants. Before we can answer, we need to get one thing straight: ROI is a...
What ROI Can I Get From Google Ads?
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All Posts In: ROI
Your ROI From Google Ads Is Higher Than You Think
Direct response advertising through Google Ads probably has an ROI greater than any other investment...
PPC Strategies to Boost Your Bottom Line
Competition for online advertising is driving up your costs, and it’s not going to get any easier. What can you do to...
ROI Is Not Profit
Would you rather have a 10% return on $100 or a 5% return on $1000? \[ \begin{align} $100 \times 10\%_{ROI}...
How Digital Marketers Misunderstand ROI
I recently had the "pleasure" of working with a marketing consultant who tried to improve performance for a...
You’re About to Spend a Lot More on Adwords
This presentation explores the evolution of AdWords over the past decade and a half, diving into the key factors that...