Lies, Damned Lies, and Digital Advertising

Presented by David Deppner & Megan Deppner
Meet Magento New York, September 5, 2019

Whether you run your digital advertising in-house or hire an agency, every merchant faces challenges with PPC. It seems that ad platforms are always changing the game... introducing new technology, throwing out new buzz words, and pushing new metrics. In this presentation, we unpack some of these issues and uncover some of the brutal truths of the ad industry. We discuss some common mistakes merchants are encouraged to make under the guise of "best practices", as well as some of the industry trends that can affect your advertising strategy. By the end, you'll have some actionable takeaways to provide an immediate boost to your business.

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