Exporting Magento 2 Products to Google Merchant Center

Presented by David Deppner
Magento Imagine, Las Vegas, NV, May 14, 2019

Fitting Round Pegs Into Square Holes:
Exporting Magento 2 Products to Google Merchant Center

There are many key differences between the Magento product architecture and the Google Shopping Feed Specification. This can create challenges for all Magento merchants. In this presentation, we take a deep dive into the requirements for listing products in Google Shopping Ads, as they relate to key Magento architectural concepts. We will examine the differences between Google’s product and landing page requirements and the core product types in Magento Commerce 2, and explore how to resolve them. Get practical tips on getting your products listed in Google’s systems.

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