As AI takes over everything, should it change how we structure ad campaigns? Can the best practices of a few years ago...
As AI takes over everything, should it change how we structure ad campaigns? Can the best practices of a few years ago...
If you're trying to decide whether or not to run a Zombie SKU Performance Max campaign, you came to the right...
In previous posts we explored the theoretical reasons why ”zombie SKU” PMax campaigns won't work, how Google Shopping...
We recently explored the idea that the allure of zombie SKU Performance Max (PMax) campaigns may tempt ecommerce...
Zombie SKU Performance Max campaigns are a bad idea. This type of campaign is currently en vogue with many advertising...