As AI takes over everything, should it change how we structure ad campaigns? Can the best practices of a few years ago...
Structuring Ad Campaigns in the Age of AI
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All Posts In: Campaign Structure
Don’t Fall for Zombie SKU PMax Campaigns
If you're trying to decide whether or not to run a Zombie SKU Performance Max campaign, you came to the right...
Zombie SKU Campaign Fails the Test
In previous posts we explored the theoretical reasons why ”zombie SKU” PMax campaigns won't work, how Google Shopping...
What If We Don’t Make Zombie SKU Campaigns?
We recently explored the idea that the allure of zombie SKU Performance Max (PMax) campaigns may tempt ecommerce...
Zombie SKU PMax Campaigns Need to Die
Zombie SKU Performance Max campaigns are a bad idea. This type of campaign is currently en vogue with many advertising...