by David "Psy" Deppner | Nov 3, 2019 | Analytics
Advertising platforms and consultants are always pushing ecommerce merchants to “move beyond Last Click attribution” and use fancy new “data driven” attribution models. For related reasons, they are also pushing us to use longer conversion...
by David "Psy" Deppner | Aug 23, 2019 | Analytics
Everywhere we turn, we’re being bombarded by propaganda from the major advertising platforms: “You need to move beyond Last Click attribution!” Google is always pushing the Data-Driven attribution model, and that certainly sounds good. But...
