Every day we're bombarded with ad platforms and agencies telling us about the "Best Practices" we should follow. But...
Stay Skeptical About Advertising Best Practices
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All Posts In: PPC
Organize Campaigns for Performance, Not Reporting
In the age of automated systems running ads, we should structure campaigns in ways that boost performance. This isn’t...
People Love Personalized Ads
People demonstrate their preferences through the choices they make. And there are versions of everything on the...
Ecommerce Advertising: Optimizing for Profit
Most of the success metrics used by advertising professionals focus only on ad costs, conversions, and revenue. Why...
Lies, Damned Lies, and Digital Advertising
Whether you run your digital advertising in-house or hire an agency, every merchant faces challenges with PPC. It...
How Ecommerce Merchants Should Approach PPC
Things are changing a lot in the search ad arena. There is a steady ongoing shift of traffic from organic to paid...
Paid Is the New Organic (Live in NYC)
Is organic traffic to your Magento store declining? In this presentation, I explain what Google is doing to further...
Paid Is the New Organic
A few years ago, Magento merchants received the majority of their traffic from Google organic search results. But now,...
PPC Strategies to Boost Your Bottom Line
Competition for online advertising is driving up your costs, and it’s not going to get any easier. What can you do to...