Modernizing Ad Platform Integrations

There are a lot of changes taking place in digital advertising. Third party cookie deprecation. Ad blockers. The shift to AI. Policy changes. Privacy legislation. Maximizing your results requires that you understand these shifts and modernize your integrations between...
People Love Personalized Ads

People Love Personalized Ads

People demonstrate their preferences through the choices they make. And there are versions of everything on the Internet that are not supported by advertising. But people don’t choose them. Instead, they stick with the free ad-supported services from tech giants...

Lies, Damned Lies, and Digital Advertising

Whether you run your digital advertising in-house or hire an agency, every merchant faces challenges with PPC. It seems that ad platforms are always changing the game… introducing new technology, throwing out new buzz words, and pushing new metrics. In this...