A decade ago, it was very common to build out dozens or hundreds of Google Ads search campaigns in a single account. This used to be an acceptable organizational system when we were all micromanaging simple CPC keyword bids. But that’s not the case any...
Cookieless tracking is what you need as more web browsers block third party cookies and interfere with traditional conversion tracking. All of the major ad platforms are pushing forward with new methods of tracking conversions and targeting audiences. Google Ads...
This year, a change to Google Ads will affect nearly every Magento merchant. Smart Shopping campaigns are being converted to the new Performance Max campaign type. These new campaigns represent a radical departure from the way shopping ads have traditionally operated,...
This year, a change to Google Ads will affect nearly every Magento merchant. Smart Shopping campaigns are being converted to the new Performance Max campaign type. These new campaigns represent a radical departure from the way shopping ads have traditionally operated,...
Most of the success metrics used by advertising professionals focus only on ad costs, conversions, and revenue. Why are we ignoring profit margins and the actual impact on the bottom-line? Explore a profit-focused perspective on Google Ads, with practical tips you can...
