A decade ago, it was very common to build out dozens or hundreds of Google Ads search campaigns in a single...
Too Many Ad Campaigns Can Kill Performance
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All Posts In: Google Ads
Stay Skeptical About Advertising Best Practices
Every day we're bombarded with ad platforms and agencies telling us about the "Best Practices" we should follow. But...
Why Flexible Ad Budgets Outperform
Setting a Google Ads budget seems straightforward, but should you set fixed budgets in your ad accounts? Or should you...
Ad Strength Simply Doesn’t Matter
We find more and more ecommerce merchants are getting confused about Google Ads poor ad strength warnings. What is ad...
Launching B2B Ads: A Merchant Case Study
Great Lakes Dental Technologies is a B2B distributor of dental supplies on Magento. Two years ago the firm decided to...
How Return on Ad Spend (ROAS) Bidding Can Kill Profit
Return on Ad Spend (ROAS) is the most commonly used metric for success in ecommerce advertising. But Target ROAS...
Paid Ads: Strategies During an Economic Downturn
Your digital advertising accounts used to perform a lot better, but these days you're just not seeing the same...
Google Ads Privacy Policy Requirements
If you're trying to figure out what to put in your Privacy Policy as a Google advertiser, you've come to the right...
What Is a Good Return on Ad Spend?
Looking for some information on return on ad spend benchmarks? We'll discuss the key factors to help you figure...
How Does Ad Tracking Work Without Cookies?
Cookieless tracking is what you need as more web browsers block third party cookies and interfere with traditional...