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People demonstrate their preferences through the choices they make. And there are versions of everything on the Internet that are not supported by advertising. But people don't choose them. Instead, they stick with the free ad-supported services from tech giants like Google and Facebook. Why? Because we actually like seeing personalized advertising.

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Presented by David "Psy" Deppner
Meet Magento India, February 4, 2021

Most ecommerce advertisers have a basic shopping feed set up. But there might be a lot of product disapprovals, missing data, and lingering issues that cut into your potential Google Shopping sales. This session focuses on act...

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Presented by David Deppner
Meet Magento New York, October 30, 2020

Most of the success metrics used by advertising professionals focus only on ad costs, conversions, and revenue. Why are we ignoring profit margins and the actual impact on the bottom-line? Explore a profit-focused perspective on...

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How to Handle Declining ROAS

Jan 25, 2021 David Deppner

Let me guess… Your ROAS was strong, massive even, but now it’s sinking and making you wonder what in the heck went wrong. Does that sound familiar? This is one of most common concerns we get from ecommerce companies. Results have been sliding for many merchants who are now wondering if it’s even pos...

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You just checked the PageSpeed score on your ecommerce site, and it's not great. Is this something to be concerned about? Probably not. Remember that a PageSpeed score is not actually speed. It's just a useful bit of guidance to help find some areas for improvement. On its own, it means very little. Ultimately, your site needs to be competitive and provide a good user experience. As long as you are on par with your competition, there's probably nothing to worry about. And for ecommerce sites, how much effort you should put in to outperforming your competition should probably be a financial decision, not a technical one.

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