Insights
What Is a Good Return on Ad Spend?
Looking for some information on return on ad spend benchmarks? We'll discuss the key factors to help you figure out what your goals should be, and what your competitors are doing. For most businesses, there really is an optimal return on ad spend level...
Stop Making So Many Google Ads Campaigns
A decade ago, it was very common to build out dozens or hundreds of Google Ads search campaigns in a single account. This used to be an acceptable organizational system when we were all micromanaging simple CPC keyword bids. But that’s not the case any...
Organize Campaigns for Performance, Not Reporting
In the age of automated systems running ads, we should structure campaigns in ways that boost performance. This isn’t the way most managers think. Instead of asking how to organize ad campaigns for higher performance, they structure campaigns around how they...
How Does Ad Tracking Work Without Cookies?
Cookieless tracking is what you need as more web browsers block third party cookies and interfere with traditional conversion tracking. All of the major ad platforms are pushing forward with new methods of tracking conversions and targeting audiences. Google Ads...
Modernizing Ad Platform Integrations
There are a lot of changes taking place in digital advertising. Third party cookie deprecation. Ad blockers. The shift to AI. Policy changes. Privacy legislation. Maximizing your results requires that you understand these shifts and modernize your integrations between...
Take Magento to the Performance Max (MM22SG)
This year, a change to Google Ads will affect nearly every Magento merchant. Smart Shopping campaigns are being converted to the new Performance Max campaign type. These new campaigns represent a radical departure from the way shopping ads have traditionally operated,...
Take Magento to the Performance Max (MM22ID)
This year, a change to Google Ads will affect nearly every Magento merchant. Smart Shopping campaigns are being converted to the new Performance Max campaign type. These new campaigns represent a radical departure from the way shopping ads have traditionally operated,...
People Love Personalized Ads
People demonstrate their preferences through the choices they make. And there are versions of everything on the Internet that are not supported by advertising. But people don't choose them. Instead, they stick with the free ad-supported services from tech giants like...
Preserve Google Traffic During the Migration to Magento 2
Let’s face it, accidents can happen. Some people think that a loss of search traffic when replatforming is inevitable, but this is not true. Most deployments that lose search traffic are caused by a small set of avoidable mistakes. And as search traffic shifts more to...
Drive Sales With Better Google Shopping Feeds
Presented by David DeppnerMeet Magento India, February 3, 2021 Most ecommerce advertisers have a basic shopping feed set up. But there might be a lot of product disapprovals, missing data, and lingering issues that cut into your potential Google Shopping sales. This...