Blog

Presented by David Deppner
Mage Titans, Austin, TX, October 26, 2018

Nearly every Magento site has a Google shopping feed. But many developers and digital marketers only do the minimum to get their products approved for shopping ads, leaving many products rejected for policy violations and data qu...

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How does Google calculate ROAS?

"Here's the math: $5 in sales ÷ $1 in ad spend x 100% = 500% target ROAS" (Source: https://support.google.com/adwords/answer/6268637)

Before I explain why ROAS kills profit, you need to understand exactly what ROAS means in Google Ads. I have a complaint about...

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Fundamentally, with pay-per-click advertising, the idea is to balance the cost per click that we’re willing to pay with the profit per click that we expect to achieve. As advertisers, we attempt to find the right level of spending that maximizes the business profit. And since every business is dif...

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In a word, “No!”

In two words, “Hell no!"

In eight words, “No, because of the law of diminishing returns."

Here’s why…

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Presented by David Deppner
Meet Magento New York, November 1, 2018

Is organic traffic to your Magento store declining?

In this presentation, I explain what Google is doing to further monetize search, explore what you can do to navigate that reality, and provide valuable takeaways so you can ensu...

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