Blog

Ad Suggestions is a new feature in AdWords that uses their artificial intelligence systems to write ads for you. This is part of Google’s ongoing attempts to automate just about every part of their advertising platform. Although there may be some benefits, there are some serious business risks...

Continue Reading...

ROI is NOT Profit

02, Oct David Deppner

Would you rather have a 10% return on $100 or a 5% return on $1000?

\[ \begin{align} $100 \times 10\%_{ROI} &= $10 \\ $1000 \times 5\%_{ROI} &= $50 \end{align}\]

If you have to pick one or the other, you’d pick the $1000 investment at the lower ROI. In the real world, though, we can us...

Continue Reading...

I recently had the "pleasure" of working with a marketing consultant who tried to improve performance for a mutual client by focusing intensely on achieving a high ROI across every one of their marketing channels. This type of thinking is very common in the ecommerce and online advertising world......

Continue Reading...

Presention by Joshua Warren & David Deppner
Meet Magento New York 2016

Slideshare: Pay No Attention to the Project Manager Behind the Curtain

This presentation was given by Joshua Warren of Creatuity and David Deppner of Psyberware. In this presentation, they discuss the early days of Magen...

Continue Reading...

Presented by David Deppner
Meet Magento Poland, September 19, 2016

This presentation explores the evolution of AdWords over the past decade and a half, diving into the key factors that are pushing up costs steadily over time. We'll discuss how Google's self interest and how they've structured the...

Continue Reading...