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Presented by David Deppner
Meet Magento New York, October 17, 2017

Competition for online advertising is driving up your costs, and it’s not going to get any easier. What can you do to improve your PPC advertising and get even more profitable? This presentation covers some common misconceptions...

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Conversion tracking is easy to set up in Magento Commerce using the built-in Google Tag Manager implementation. Google Tag Manager (GTM) is also useful for other common goals like setting up A/B testing, or inserting some javascript into certain pages on your site. In addition, if you set up GTM s...

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Here's a quick reference to help Magento administrators when they're configuring what admin screens should be enabled for various business roles. For the most part, the permission (aka "Resource") required for access to each screen corresponds to the path of the admin screen. But this isn't always the case. There are a number of screens that have been moved around, such as "Customers > Customer Groups" so the name of the permission no longer matches the location of the backend screen. Also, a number of permissions are used for multiple screens. For example, the "Catalog" permission is used for "Catalog" and "Catalog > Inventory".

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I've been working with the Magento 2 REST API off and on over the past two years now. One of the hassles with the API is just figuring out what permissions are required to access a particular API endpoint. When setting up access for API users, I have seen some Magento 2 administrators just take the...

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Fundamentally, with pay-per-click advertising, the idea is to balance the cost per click that we’re willing to pay with the profit per click that we expect to achieve. As advertisers, we attempt to find the right level of spending that maximizes the business profit. And since every business is d...

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