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No Cookies? No Problem.

Mar 20, 2022 David Deppner

As more web browsers and platforms like Apple's iOS block cookies and conversion tracking, Google is pushing forward with other methods of conversion tracking and audience targeting. Their new system helps to build up the performance of ad accounts in a world that is increasingly concerned about privacy.

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People demonstrate their preferences through the choices they make. And there are versions of everything on the Internet that are not supported by advertising. But people don't choose them. Instead, they stick with the free ad-supported services from tech giants like Google and Facebook. Why? Because we actually like seeing personalized advertising.

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Presented by David "Psy" Deppner
Magento Association Connect, April 29, 2021

Let’s face it, accidents can happen. Some people think that a loss of search traffic when replatforming is inevitable, but this is not true. Most deployments that lose search traffic are caused by a small set of avoidab...

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Presented by David "Psy" Deppner
Meet Magento India, February 4, 2021

Most ecommerce advertisers have a basic shopping feed set up. But there might be a lot of product disapprovals, missing data, and lingering issues that cut into your potential Google Shopping sales. This session focuses on act...

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Presented by David Deppner
Meet Magento New York, October 30, 2020

Most of the success metrics used by advertising professionals focus only on ad costs, conversions, and revenue. Why are we ignoring profit margins and the actual impact on the bottom-line? Explore a profit-focused perspective on...

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