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Organize Campaigns for Performance, Not Reporting

Organize Campaigns for Performance, Not Reporting

by David "Psy" Deppner | Sep 6, 2023 | Fallacies

In the age of automated systems running ads, we should structure campaigns in ways that boost performance. This isn’t the way most managers think.  Instead of asking how to organize ad campaigns for higher performance, they structure campaigns around how they...

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