Great Lakes Dental Technologies is a B2B distributor of dental supplies on Magento. Two years ago the firm decided to...
Launching B2B Ads: A Merchant Case Study
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All Posts In: Magento
Modernizing Ad Platform Integrations
There are a lot of changes taking place in digital advertising. Third party cookie deprecation. Ad blockers. The shift...
Take Magento to the Performance Max (MM22SG)
This year, a change to Google Ads will affect nearly every Magento merchant. Smart Shopping campaigns are being...
Take Magento to the Performance Max (MM22ID)
This year, a change to Google Ads will affect nearly every Magento merchant. Smart Shopping campaigns are being...
Preserve Google Traffic During the Migration to Magento 2
Let’s face it, accidents can happen. Some people think that a loss of search traffic when replatforming is inevitable,...
Drive Sales With Better Google Shopping Feeds
Most ecommerce advertisers have a basic shopping feed set up. But there might be a lot of product disapprovals,...
You Need Both Seller and Product Reviews in Google Ads
Most ecommerce merchants understand that showing 5-star reviews alongside their ads can boost ad performance. However,...
Practical Magento Security for Managers & Marketers
Security is often seen as the realm of the IT team or developers working on the site. But in fact, many of the...
Exporting Magento 2 Products to Google Merchant Center
There are many key differences between the Magento product architecture and the Google Shopping Feed Specification....
Real World Google Shopping Feeds
Nearly every Magento site has a Google shopping feed. But many developers and digital marketers only do the minimum to...