Setting a Google Ads budget seems straightforward, but should you set fixed budgets in your ad accounts? Or should you...
Why Flexible Ad Budgets Outperform
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All Posts In: ROAS
Adjusting tROAS in Response to Tariffs
If the recent tariffs have changed the effective margins on your products, it's time to rethink your advertising...
What is the Best ROAS for Ad Profitability?
We believe there is an optimal return on ad spend (ROAS) for advertising profitability. But before we talk about that,...
Launching B2B Ads: A Merchant Case Study
Great Lakes Dental Technologies is a B2B distributor of dental supplies on Magento. Two years ago the firm decided to...
How Return on Ad Spend (ROAS) Bidding Can Kill Profit
Return on Ad Spend (ROAS) is the most commonly used metric for success in ecommerce advertising. But Target ROAS...
Paid Ads: Strategies During an Economic Downturn
Your digital advertising accounts used to perform a lot better, but these days you're just not seeing the same...
Ecommerce Advertising for Profitable Growth
Get some practical advice on how to structure your advertising to achieve increased profits as you're growing your...
What Is a Good Return on Ad Spend?
Looking for some information on return on ad spend benchmarks? We'll discuss the key factors to help you figure...
How to Handle Declining ROAS
Let me guess… Your ROAS was strong, massive even, but now it’s sinking and making you wonder what in the heck went...
PPC Strategies to Boost Your Bottom Line
Competition for online advertising is driving up your costs, and it’s not going to get any easier. What can you do to...