Looking for some information on return on ad spend benchmarks? We’ll discuss the key factors to help you figure out what your goals should be, and what your competitors are doing. For most businesses, there really is an optimal return on ad spend...
Let me guess… Your ROAS was strong, massive even, but now it’s sinking and making you wonder what in the heck went wrong. Does that sound familiar? This is one of most common concerns we get from ecommerce companies. Results have been sliding for many merchants who...
How does Google calculate ROAS? “Here’s the math: $5 in sales ÷ $1 in ad spend x 100% = 500% target ROAS” (Source: https://support.google.com/adwords/answer/6268637) Before I explain why ROAS kills profit, you need to understand exactly what...
Competition for online advertising is driving up your costs, and it’s not going to get any easier. What can you do to improve your PPC advertising and get even more profitable? This presentation covers some common misconceptions that lead advertisers into lower...
Would you rather have a 10% return on $100 or a 5% return on $1000? \[ \begin{align} $100 \times 10\%_{ROI} &= $10 \\ $1000 \times 5\%_{ROI} &= $50 \end{align}\] If you have to pick one or the other, you’d pick the $1000 investment at the lower ROI. In the...
