Let’s face it, accidents can happen. Some people think that a loss of search traffic when replatforming is inevitable,...
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Drive Sales With Better Google Shopping Feeds
Most ecommerce advertisers have a basic shopping feed set up. But there might be a lot of product disapprovals,...
How Attribution Models & Conversion Windows Distort Results
Advertising platforms and consultants are always pushing ecommerce merchants to "move beyond Last Click attribution"...
Does Amazon Get More Product Searches Than Google?
“Did you hear the news? More people perform product searches on Amazon than Google now.” This buzz started a couple of...