Let’s face it, accidents can happen. Some people think that a loss of search traffic when replatforming is inevitable, but this is not true. Most deployments that lose search traffic are caused by a small set of avoidable mistakes. And as search traffic shifts more to...
Presented by David DeppnerMeet Magento India, February 3, 2021 Most ecommerce advertisers have a basic shopping feed set up. But there might be a lot of product disapprovals, missing data, and lingering issues that cut into your potential Google Shopping sales. This...
Advertising platforms and consultants are always pushing ecommerce merchants to “move beyond Last Click attribution” and use fancy new “data driven” attribution models. For related reasons, they are also pushing us to use longer conversion...
“Did you hear the news? More people perform product searches on Amazon than Google now.” This buzz started a couple of years ago, and since then, it’s picked up. Seems like every month or two we see a new headline about the latest data. Sometimes the headline...
