Advertising platforms and consultants are always pushing ecommerce merchants to "move beyond Last Click attribution"...
How Attribution Models & Conversion Windows Distort Results
read more
All Posts In: Google
Preserve Google Traffic During the Migration to Magento 2
Let’s face it, accidents can happen. Some people think that a loss of search traffic when replatforming is inevitable,...
Drive Sales With Better Google Shopping Feeds
Most ecommerce advertisers have a basic shopping feed set up. But there might be a lot of product disapprovals,...
Does Amazon Get More Product Searches Than Google?
“Did you hear the news? More people perform product searches on Amazon than Google now.” This buzz started a couple of...