Psyberware
  • Home
  • About
  • Services
  • Insights
  • Contact
Select Page

Preserve Google Traffic During the Migration to Magento 2

by David "Psy" Deppner | May 31, 2021 | Ecommerce

Let’s face it, accidents can happen. Some people think that a loss of search traffic when replatforming is inevitable, but this is not true. Most deployments that lose search traffic are caused by a small set of avoidable mistakes. And as search traffic shifts more to...

Drive Sales With Better Google Shopping Feeds

by David "Psy" Deppner | Feb 4, 2021 | Shopping Feeds

Presented by David DeppnerMeet Magento India, February 3, 2021 Most ecommerce advertisers have a basic shopping feed set up. But there might be a lot of product disapprovals, missing data, and lingering issues that cut into your potential Google Shopping sales. This...
How Attribution Models & Conversion Windows Distort Results

How Attribution Models & Conversion Windows Distort Results

by David "Psy" Deppner | Nov 3, 2019 | Analytics

Advertising platforms and consultants are always pushing ecommerce merchants to “move beyond Last Click attribution” and use fancy new “data driven” attribution models. For related reasons, they are also pushing us to use longer conversion...
Does Amazon Get More Product Searches Than Google?

Does Amazon Get More Product Searches Than Google?

by David "Psy" Deppner | Oct 14, 2019 | Fallacies

“Did you hear the news? More people perform product searches on Amazon than Google now.” This buzz started a couple of years ago, and since then, it’s picked up. Seems like every month or two we see a new headline about the latest data. Sometimes the headline...

Categories

  • Ad Strategies (17)
  • Advertising Profitably (11)
  • Analytics (5)
  • Ecommerce (13)
  • Fallacies (7)
  • Shopping Feeds (4)

Tags

Amazon (1) Attribution (2) Bidding Strategies (1) Brand Terms (2) Development (8) Ecommerce (17) Feeds (4) Google (4) Google Ads (33) Magento (22) Mobile (1) PageSpeed (1) Performance Max (2) PPC (9) Privacy (1) Profit (6) Remarketing (2) Reporting (1) Reviews (1) ROAS (6) ROI (6) Security (2) SEO (2) Smart Bidding (1) Social Media (1) YouTube (1)
  • Follow
  • Follow
  • Follow
  • Follow

Copyright 2023 Psyberware. All Rights Reserved.