There are a lot of changes taking place in digital advertising. Third party cookie deprecation. Ad blockers. The shift to AI. Policy changes. Privacy legislation. Maximizing your results requires that you understand these shifts and modernize your integrations between...
Most of the success metrics used by advertising professionals focus only on ad costs, conversions, and revenue. Why are we ignoring profit margins and the actual impact on the bottom-line? Explore a profit-focused perspective on Google Ads, with practical tips you can...
If you track your Google Ads performance month to month, you’ve probably noticed that your conversion data never seems to stabilize. You may look at last week’s conversion value today and see one figure, and look again next week and see that it’s higher than...
People seem to be obsessed with how to “close the mobile conversion gap”. It’s been a frequent topic for many years at ecommerce and digital marketing conferences. Payment providers pushing their new mobile payment schemes, merchants seeking to improve their mobile...
Google Merchant Center has historically been used only by advertisers. But after changes Google made in 2020, it is important for all ecommerce sites to set up a Google Merchant Center account and configure it correctly. Why? Because Google is now pulling product...
