Google Merchant Center isn't just for shopping ads. It's also a key source of product information that Google...
Google Product Feeds for Organic and AI Discovery
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All Posts In: Ecommerce
Don’t Fall for Zombie SKU PMax Campaigns
If you're trying to decide whether or not to run a Zombie SKU Performance Max campaign, you came to the right...
Zombie SKU Campaign Fails the Test
In previous posts we explored the theoretical reasons why ”zombie SKU” PMax campaigns won't work, how Google Shopping...
What If We Don’t Make Zombie SKU Campaigns?
We recently explored the idea that the allure of zombie SKU Performance Max (PMax) campaigns may tempt ecommerce...
Zombie SKU PMax Campaigns Need to Die
Zombie SKU Performance Max campaigns are a bad idea. This type of campaign is currently en vogue with many advertising...
Ecommerce Advertising for Profitable Growth
Get some practical advice on how to structure your advertising to achieve increased profits as you're growing your...
Ecommerce Advertising: Optimizing for Profit
Most of the success metrics used by advertising professionals focus only on ad costs, conversions, and revenue. Why...
Discrepancies in Conversion Data Explained
If you track your Google Ads performance month to month, you’ve probably noticed that your conversion data never seems...
The Mobile Conversion Gap Is a Lie
People seem to be obsessed with how to “close the mobile conversion gap”. It’s been a frequent topic for many years at...
How to Get Free Product Listings on Google
Google Merchant Center has historically been used only by advertisers. But after changes Google made in 2020, it is...