Google Merchant Center isn't just for shopping ads. It's also a key source of product information that Google...
Google Merchant Center isn't just for shopping ads. It's also a key source of product information that Google...
If you're trying to decide whether or not to run a Zombie SKU Performance Max campaign, you came to the right...
In previous posts we explored the theoretical reasons why ”zombie SKU” PMax campaigns won't work, how Google Shopping...
We recently explored the idea that the allure of zombie SKU Performance Max (PMax) campaigns may tempt ecommerce...
Zombie SKU Performance Max campaigns are a bad idea. This type of campaign is currently en vogue with many advertising...
Get some practical advice on how to structure your advertising to achieve increased profits as you're growing your...
Most of the success metrics used by advertising professionals focus only on ad costs, conversions, and revenue. Why...
If you track your Google Ads performance month to month, you’ve probably noticed that your conversion data never seems...
People seem to be obsessed with how to “close the mobile conversion gap”. It’s been a frequent topic for many years at...
Google Merchant Center has historically been used only by advertisers. But after changes Google made in 2020, it is...