Real World Google Shopping Feeds

Presented by David Deppner
Mage Titans, Austin, TX, October 26, 2018

Nearly every Magento site has a Google shopping feed. But many developers and digital marketers only do the minimum to get their products approved for shopping ads, leaving many products rejected for policy violations and data quality issues. In this presentation, we discuss some common reasons for product disapprovals and how to fix them. We cover the differences between the Magento data architecture and Google’s outlook on the product data. We then dive a little deeper and discuss how to enrich the data feed, drive better matches, reduce advertising cost, and increase profits for Magento merchants.

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