As AI takes over everything, should it change how we structure ad campaigns? Can the best practices of a few years ago...
Structuring Ad Campaigns in the Age of AI
read more
All Posts In: Profit
How Return on Ad Spend (ROAS) Bidding Can Kill Profit
Return on Ad Spend (ROAS) is the most commonly used metric for success in ecommerce advertising. But Target ROAS...
Ecommerce Advertising for Profitable Growth
Get some practical advice on how to structure your advertising to achieve increased profits as you're growing your...
Financial Models for Ecommerce Advertising
Fundamentally, with pay-per-click advertising, the idea is to balance the cost per click that we’re willing...
Should You Set a Target CPA in Google Ads?
In a word, “No!” In two words, “Hell no!" In eight words, “No, because of the law of diminishing returns." Here’s why…...
PPC Strategies to Boost Your Bottom Line
Competition for online advertising is driving up your costs, and it’s not going to get any easier. What can you do to...
ROI Is Not Profit
Would you rather have a 10% return on $100 or a 5% return on $1000? \[ \begin{align} $100 \times 10\%_{ROI}...
You’re About to Spend a Lot More on Adwords
This presentation explores the evolution of AdWords over the past decade and a half, diving into the key factors that...