There are a lot of changes taking place in digital advertising. Third party cookie deprecation. Ad blockers. The shift to AI. Policy changes. Privacy legislation. Maximizing your results requires that you understand these shifts and modernize your integrations between Magento and the ad platforms to adapt and take advantage of the latest features. In this presentation, we discuss what is changing and provide practical tips around how to modernize your integrations and drive more advertising revenue to your Magento site.
DISCLAIMER: This recording had technical issues impacting audio until 3:40. Sorry for the inconvenience.