Let’s face it, accidents can happen. Some people think that a loss of search traffic when replatforming is inevitable, but this is not true. Most deployments that lose search traffic are caused by a small set of avoidable mistakes. And as search traffic shifts more to paid traffic, this is not just about SEO best practices. Learn how to keep both your paid and organic traffic flowing smoothly during that upcoming migration to Magento.
Magento Association Connect, April 29, 2021