Ecommerce Advertising: Optimizing For Profit

Presented by David Deppner
Meet Magento New York, October 30, 2020

Most of the success metrics used by advertising professionals focus only on ad costs, conversions, and revenue. Why are we ignoring profit margins and the actual impact on the bottom-line? Explore a profit-focused perspective on Google Ads, with practical tips you can use immediately to boost the total profitability of your search and shopping campaigns.

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