Insights Archive

Lies, Damned Lies, and Digital Advertising

Nov 21, 2019

Whether you run your digital advertising in-house or hire an agency, every merchant faces challenges with PPC. It...

Nov 3, 2019

Advertising platforms and consultants are always pushing ecommerce merchants to "move beyond Last Click attribution"...

Oct 14, 2019

“Did you hear the news? More people perform product searches on Amazon than Google now.” This buzz started a couple of...

Sep 24, 2019

Advertising profitably on your brand terms requires some dynamic strategy and a real appreciation for the game you're...

Aug 28, 2019

Things are changing a lot in the search ad arena. There is a steady ongoing shift of traffic from organic to paid...

Aug 23, 2019

Everywhere we turn, we're being bombarded by propaganda from the major advertising platforms: "You need to move beyond...

Aug 16, 2019

Smart Bidding (aka Automated Bidding Algorithms) is touted as an intelligent way to help manage bids on ad accounts....

Aug 12, 2019

Google recently deployed another stealthy change that will have a mixed impact on the performance of countless...

Jun 10, 2019

There are many key differences between the Magento product architecture and the Google Shopping Feed Specification....