Insights Archive
Practical Magento Security for Managers & Marketers
Security is often seen as the realm of the IT team or developers working on the site. But in fact, many of the...
Lies, Damned Lies, and Digital Advertising
Whether you run your digital advertising in-house or hire an agency, every merchant faces challenges with PPC. It...
Does Amazon Get More Product Searches Than Google?
“Did you hear the news? More people perform product searches on Amazon than Google now.” This buzz started a couple of...
How to Advertise Profitably on Brand Terms
Advertising profitably on your brand terms requires some dynamic strategy and a real appreciation for the game you're...
How Ecommerce Merchants Should Approach PPC
Things are changing a lot in the search ad arena. There is a steady ongoing shift of traffic from organic to paid...
Your Attribution Model Really Doesn’t Matter
Everywhere we turn, we're being bombarded by propaganda from the major advertising platforms: "You need to move beyond...
All the Ways Smart Bidding Is Dumb
Smart Bidding (aka Automated Bidding Algorithms) is touted as an intelligent way to help manage bids on ad accounts....
You’re Advertising on YouTube (Like It or Not)
Google recently deployed another stealthy change that will have a mixed impact on the performance of countless...
Exporting Magento 2 Products to Google Merchant Center
There are many key differences between the Magento product architecture and the Google Shopping Feed Specification....