No, not that kind of bouncer. When someone comes to your website and views just a single page before...
Bouncers Are Worth More Than You Think!
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All Posts In: Ecommerce
Lies, Damned Lies, and Digital Advertising
Whether you run your digital advertising in-house or hire an agency, every merchant faces challenges with PPC. It...
How Attribution Models & Conversion Windows Distort Results
Advertising platforms and consultants are always pushing ecommerce merchants to "move beyond Last Click attribution"...
Does Amazon Get More Product Searches Than Google?
“Did you hear the news? More people perform product searches on Amazon than Google now.” This buzz started a couple of...
How Ecommerce Merchants Should Approach PPC
Things are changing a lot in the search ad arena. There is a steady ongoing shift of traffic from organic to paid...
You’re Advertising on YouTube (Like It or Not)
Google recently deployed another stealthy change that will have a mixed impact on the performance of countless...
Your ROI From Google Ads Is Higher Than You Think
Direct response advertising through Google Ads probably has an ROI greater than any other investment...
Financial Models for Ecommerce Advertising
Fundamentally, with pay-per-click advertising, the idea is to balance the cost per click that we’re willing...
Should You Set a Target CPA in Google Ads?
In a word, “No!” In two words, “Hell no!" In eight words, “No, because of the law of diminishing returns." Here’s why…...
Expanded Text Ads for Ecommerce
About a week ago, Google rolled out a new ad format for all AdWords advertisers called Expanded Text Ads. This...