Insights Archive
Your ROI From Google Ads Is Higher Than You Think
Direct response advertising through Google Ads probably has an ROI greater than any other investment...
Real World Google Shopping Feeds
Nearly every Magento site has a Google shopping feed. But many developers and digital marketers only do the minimum to...
Financial Models for Ecommerce Advertising
Fundamentally, with pay-per-click advertising, the idea is to balance the cost per click that we’re willing...
Should You Set a Target CPA in Google Ads?
In a word, “No!” In two words, “Hell no!" In eight words, “No, because of the law of diminishing returns." Here’s why…...
Paid Is the New Organic (Live in NYC)
Is organic traffic to your Magento store declining? In this presentation, I explain what Google is doing to further...
How Ad Suggestions Could Land You in a Lawsuit
Ad Suggestions is a feature in Google Ads that uses their artificial intelligence systems to write ads for...
Paid Is the New Organic
A few years ago, Magento merchants received the majority of their traffic from Google organic search results. But now,...
How to Turn Off Ad Suggestions in Google Ads
Ad Suggestions is a feature in Google Ads that uses Google's artificial intelligence systems to write ads...
How to Secure Your Magento Store
How do you secure your Magento store? It's not just one thing. It's dozens of things. This post catalogs a set of...