Insights
Google Product Feeds for Organic and AI Discovery
Google Merchant Center isn't just for shopping ads. It's also a key source of product information that Google...
Too Many Ad Campaigns Can Kill Performance
A decade ago, it was very common to build out dozens or hundreds of Google Ads search campaigns in a single...
Structuring Ad Campaigns in the Age of AI
As AI takes over everything, should it change how we structure ad campaigns? Can the best practices of a few years ago...
Stay Skeptical About Advertising Best Practices
Every day we're bombarded with ad platforms and agencies telling us about the "Best Practices" we should follow. But...
Why Flexible Ad Budgets Outperform
Setting a Google Ads budget seems straightforward, but should you set fixed budgets in your ad accounts? Or should you...
Ad Strength Simply Doesn’t Matter
We find more and more ecommerce merchants are getting confused about Google Ads poor ad strength warnings. What is ad...
About the Author
David "Psy" Deppner, CEO
With over 30 years of experience growing businesses online, David navigates the complexity of the advertising systems and challenges the status quo to help merchants stay in the game and ahead of their competitors. Explore his insights right here…
Don’t Fall for Zombie SKU PMax Campaigns
If you're trying to decide whether or not to run a Zombie SKU Performance Max campaign, you came to the right...
Zombie SKU Campaign Fails the Test
In previous posts we explored the theoretical reasons why ”zombie SKU” PMax campaigns won't work, how Google Shopping...
Should You Advertise on Brand Keywords?
It’s not uncommon for merchants to dismiss brand advertising. The typical reason is that they expect their website to...
How Fast Should Your Ecommerce Site Be? Fast Enough.
Ecommerce page speed has less impact on conversion rates than most people think. Lazy loading is fine and can improve...
Adjusting tROAS in Response to Tariffs
If the recent tariffs have changed the effective margins on your products, it's time to rethink your advertising...
What If We Don’t Make Zombie SKU Campaigns?
We recently explored the idea that the allure of zombie SKU Performance Max (PMax) campaigns may tempt ecommerce...