Insights
Don’t Fall for Zombie SKU PMax Campaigns
If you're trying to decide whether or not to run a Zombie SKU Performance Max campaign, you came to the right...
Zombie SKU Campaign Fails the Test
In previous posts we explored the theoretical reasons why ”zombie SKU” PMax campaigns won't work, how Google Shopping...
Should You Advertise on Brand Keywords?
It’s not uncommon for merchants to dismiss brand advertising. The typical reason is that they expect their website to...
How Fast Should Your Ecommerce Site Be? Fast Enough.
Ecommerce page speed has less impact on conversion rates than most people think. Lazy loading is fine and can improve...
Adjusting tROAS in Response to Tariffs
If the recent tariffs have changed the effective margins on your products, it's time to rethink your advertising...
What If We Don’t Make Zombie SKU Campaigns?
We recently explored the idea that the allure of zombie SKU Performance Max (PMax) campaigns may tempt ecommerce...
About the Author
David "Psy" Deppner, CEO
With over 30 years of experience growing businesses online, David navigates the complexity of the advertising systems and challenges the status quo to help merchants stay in the game and ahead of their competitors. Explore his insights right here…
Zombie SKU PMax Campaigns Need to Die
Zombie SKU Performance Max campaigns are a bad idea. This type of campaign is currently en vogue with many advertising...
Do Not Fall for the Scam. Psyberware Is Not Hiring!
It has come to our attention that our company name and versions of our website have been used as a front for an online...
Why Isn’t My Product Showing on Google Shopping Ads?
We frequently get the question "Why aren't my product ads showing on Google when I search for them?" Advertisers often...
What is the Best ROAS for Ad Profitability?
We believe there is an optimal return on ad spend (ROAS) for advertising profitability. But before we talk about that,...
Launching B2B Ads: A Merchant Case Study
Great Lakes Dental Technologies is a B2B distributor of dental supplies on Magento. Two years ago the firm decided to...
How Return on Ad Spend (ROAS) Bidding Can Kill Profit
Return on Ad Spend (ROAS) is the most commonly used metric for success in ecommerce advertising. But Target ROAS...