Insights Archive

Preserve Google Traffic During the Migration to Magento 2

May 31, 2021

Let’s face it, accidents can happen. Some people think that a loss of search traffic when replatforming is inevitable,...

Feb 4, 2021

Most ecommerce advertisers have a basic shopping feed set up. But there might be a lot of product disapprovals,...

Feb 1, 2021

Most of the success metrics used by advertising professionals focus only on ad costs, conversions, and revenue. Why...

Jan 25, 2021

You just checked the PageSpeed score on your ecommerce site, and it's not great. Is this something to be concerned...

Jan 25, 2021

Let me guess… Your ROAS was strong, massive even, but now it’s sinking and making you wonder what in the heck went...

Oct 16, 2020

If you track your Google Ads performance month to month, you’ve probably noticed that your conversion data never seems...

Sep 11, 2020

People seem to be obsessed with how to “close the mobile conversion gap”. It’s been a frequent topic for many years at...

Aug 7, 2020

Google Merchant Center has historically been used only by advertisers. But after changes Google made in 2020, it is...

Jul 4, 2020

No, not that kind of bouncer. When someone comes to your website and views just a single page before...