This year, a change to Google Ads will affect nearly every Magento merchant. Smart Shopping campaigns are being...
Take Magento to the Performance Max (MM22SG)
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All Posts In: Google Ads
Take Magento to the Performance Max (MM22ID)
This year, a change to Google Ads will affect nearly every Magento merchant. Smart Shopping campaigns are being...
Ecommerce Advertising: Optimizing for Profit
Most of the success metrics used by advertising professionals focus only on ad costs, conversions, and revenue. Why...
Should I Improve My PageSpeed Score?
You just checked the PageSpeed score on your ecommerce site, and it's not great. Is this something to be concerned...
How to Handle Declining ROAS
Let me guess… Your ROAS was strong, massive even, but now it’s sinking and making you wonder what in the heck went...
Discrepancies in Conversion Data Explained
If you track your Google Ads performance month to month, you’ve probably noticed that your conversion data never seems...
How to Get Free Product Listings on Google
Google Merchant Center has historically been used only by advertisers. But after changes Google made in 2020, it is...
Bouncers Are Worth More Than You Think!
No, not that kind of bouncer. When someone comes to your website and views just a single page before...
What ROI Can I Get From Google Ads?
We get this question a lot from online merchants. Before we can answer, we need to get one thing straight: ROI is a...
You Need Both Seller and Product Reviews in Google Ads
Most ecommerce merchants understand that showing 5-star reviews alongside their ads can boost ad performance. However,...