Insights Archive

Google Ads Privacy Policy Requirements

Feb 22, 2024

If you're trying to figure out what to put in your Privacy Policy as a Google advertiser, you've come to the right...

Jan 26, 2024

Get some practical advice on how to structure your advertising to achieve increased profits as you're growing your...

Oct 5, 2023

Looking for some information on return on ad spend benchmarks? We'll discuss the key factors to help you figure...

Sep 6, 2023

In the age of automated systems running ads, we should structure campaigns in ways that boost performance. This isn’t...

Jun 17, 2023

Cookieless tracking is what you need as more web browsers block third party cookies and interfere with traditional...

Apr 22, 2023

There are a lot of changes taking place in digital advertising. Third party cookie deprecation. Ad blockers. The shift...

Jan 14, 2023

This year, a change to Google Ads will affect nearly every Magento merchant. Smart Shopping campaigns are being...

Nov 11, 2022

This year, a change to Google Ads will affect nearly every Magento merchant. Smart Shopping campaigns are being...

Jun 4, 2021

People demonstrate their preferences through the choices they make. And there are versions of everything on the...