Insights Archive

Organize Campaigns for Performance, Not Reporting

Sep 6, 2023

In the age of automated systems running ads, we should structure campaigns in ways that boost performance. This isn’t...

Jun 17, 2023

Cookieless tracking is what you need as more web browsers block third party cookies and interfere with traditional...

Apr 22, 2023

There are a lot of changes taking place in digital advertising. Third party cookie deprecation. Ad blockers. The shift...

Jan 14, 2023

This year, a change to Google Ads will affect nearly every Magento merchant. Smart Shopping campaigns are being...

Nov 11, 2022

This year, a change to Google Ads will affect nearly every Magento merchant. Smart Shopping campaigns are being...

Jun 4, 2021

People demonstrate their preferences through the choices they make. And there are versions of everything on the...

May 31, 2021

Let’s face it, accidents can happen. Some people think that a loss of search traffic when replatforming is inevitable,...

Feb 4, 2021

Most ecommerce advertisers have a basic shopping feed set up. But there might be a lot of product disapprovals,...

Feb 1, 2021

Most of the success metrics used by advertising professionals focus only on ad costs, conversions, and revenue. Why...