A decade ago, it was very common to build out dozens or hundreds of Google Ads search campaigns in a single account. This used to be an acceptable organizational system when we were all micromanaging simple CPC keyword bids. But that’s not the case any...
In the age of automated systems running ads, we should structure campaigns in ways that boost performance. This isn’t the way most managers think. Instead of asking how to organize ad campaigns for higher performance, they structure campaigns around how they...
Cookieless tracking is what you need as more web browsers block third party cookies and interfere with traditional conversion tracking. All of the major ad platforms are pushing forward with new methods of tracking conversions and targeting audiences. Google Ads...
There are a lot of changes taking place in digital advertising. Third party cookie deprecation. Ad blockers. The shift to AI. Policy changes. Privacy legislation. Maximizing your results requires that you understand these shifts and modernize your integrations between...
This year, a change to Google Ads will affect nearly every Magento merchant. Smart Shopping campaigns are being converted to the new Performance Max campaign type. These new campaigns represent a radical departure from the way shopping ads have traditionally operated,...
