Google Ads Privacy Policy Requirements

Google Ads Privacy Policy Requirements

If you’re trying to figure out what to put in your Privacy Policy as a Google advertiser, you’ve come to the right place. Google Ads has a variety of policy documents that state all sorts of requirements. In this post, we’ll summarize the key...
What Is a Good Return on Ad Spend?

What Is a Good Return on Ad Spend?

Looking for some information on return on ad spend benchmarks?  We’ll discuss the key factors to help you figure out what your goals should be, and what your competitors are doing.  For most businesses, there really is an optimal return on ad spend...
Stop Making So Many Google Ads Campaigns

Stop Making So Many Google Ads Campaigns

A decade ago, it was very common to build out dozens or hundreds of Google Ads search campaigns in a single account.  This used to be an acceptable organizational system when we were all micromanaging simple CPC keyword bids.  But that’s not the case any...