As more web browsers and platforms like Apple’s iOS block cookies and conversion tracking, Google is pushing forward with other methods of conversion tracking and audience targeting. Their new system helps to build up the performance of ad accounts in a world...
People demonstrate their preferences through the choices they make. And there are versions of everything on the Internet that are not supported by advertising. But people don’t choose them. Instead, they stick with the free ad-supported services from tech giants...
Most ecommerce advertisers have a basic shopping feed set up. But there might be a lot of product disapprovals, missing data, and lingering issues that cut into your potential Google Shopping sales. This session focuses on actionable tips to help you drive more profit...
Presented by David DeppnerMeet Magento New York, October 30, 2020 Most of the success metrics used by advertising professionals focus only on ad costs, conversions, and revenue. Why are we ignoring profit margins and the actual impact on the bottom-line? Explore a...
You just checked the PageSpeed score on your ecommerce site, and it’s not great. Is this something to be concerned about? Probably not. Remember that a PageSpeed score is not actually speed. It’s just a useful bit of guidance to help find some areas for...
