Stop Making So Many Google Ads Campaigns

Stop Making So Many Google Ads Campaigns

A decade ago, it was very common to build out dozens or hundreds of Google Ads search campaigns in a single account.  This used to be an acceptable organizational system when we were all micromanaging simple CPC keyword bids.  But that’s not the case any...

Modernizing Ad Platform Integrations

There are a lot of changes taking place in digital advertising. Third party cookie deprecation. Ad blockers. The shift to AI. Policy changes. Privacy legislation. Maximizing your results requires that you understand these shifts and modernize your integrations between...