No Cookies? No Problem.

No Cookies? No Problem.

As more web browsers and platforms like Apple’s iOS block cookies and conversion tracking, Google is pushing forward with other methods of conversion tracking and audience targeting. Their new system helps to build up the performance of ad accounts in a world...
People Love Personalized Ads

People Love Personalized Ads

People demonstrate their preferences through the choices they make. And there are versions of everything on the Internet that are not supported by advertising. But people don’t choose them. Instead, they stick with the free ad-supported services from tech giants...
Should I Improve My PageSpeed Score?

Should I Improve My PageSpeed Score?

You just checked the PageSpeed score on your ecommerce site, and it’s not great. Is this something to be concerned about? Probably not. Remember that a PageSpeed score is not actually speed. It’s just a useful bit of guidance to help find some areas for...