Insights
You’re About to Spend a Lot More on Adwords
This presentation explores the evolution of AdWords over the past decade and a half, diving into the key factors that...
3 Reasons Google Ads Performance Varies
Many marketers worry too much about the variation that occurs in ad account performance from one month to the next....
Expanded Text Ads for Ecommerce
About a week ago, Google rolled out a new ad format for all AdWords advertisers called Expanded Text Ads. This...
Driving Success From Magento 1 to Magento 2
This presentation offers a business perspective on managing your Magento 2 upgrade project, and when to get started...
Magento 2 API Response Field Filtering
I recently got started with some work integrating some older systems with Magento 2 using their new REST API. Right at...
Magento Ransomware Linux.Encoder.1 Details
Ecommerce merchants are usually very quiet about their servers getting hacked. Obviously, they face some serious legal...
About the Author
David "Psy" Deppner, CEO
With over 30 years of experience growing businesses online, David navigates the complexity of the advertising systems and challenges the status quo to help merchants stay in the game and ahead of their competitors. Explore his insights right here…
Merchants Need to Take Magento 2 Seriously
I’m working on our Magento 2 upgrade right now, two months before its release. Why am I so bullish, when so many other...
Magereport.com Magento Security Scanner
I recently discovered the great little gem. Pop in your Magento store URL and hit 'Scan' and it will check for known...
What Magento Patches Should I Apply?
Another wonderful Magento security resource! This spreadsheet lists Magento CE and EE versions and shows which patches...
Review of Trustpilot and Adwords Seller Ratings
We implemented the Trustpilot review system this year. When evaluating review systems, there were a lot of claims of...