Insights
Magento 2 & Google Tag Manager
Conversion tracking is easy to set up in Magento Commerce using the built-in Google Tag Manager implementation. Google...
Magento 2 Admin Permission Reference
Here's a quick reference to help Magento administrators when they're configuring what admin screens should be enabled...
Magento 2 API Permission Reference
I've been working with the Magento 2 REST API off and on over the past two years now. One of the hassles with the API...
ROI Is Not Profit
Would you rather have a 10% return on $100 or a 5% return on $1000? \[ \begin{align} $100 \times 10\%_{ROI}...
How Digital Marketers Misunderstand ROI
I recently had the "pleasure" of working with a marketing consultant who tried to improve performance for a...
Pay No Attention to the Project Manager Behind the Curtain
Presention by Joshua Warren & David DeppnerMeet Magento New York 2016 Slideshare: Pay No Attention to the Project...
About the Author
David "Psy" Deppner, CEO
With over 30 years of experience growing businesses online, David navigates the complexity of the advertising systems and challenges the status quo to help merchants stay in the game and ahead of their competitors. Explore his insights right here…
You’re About to Spend a Lot More on Adwords
This presentation explores the evolution of AdWords over the past decade and a half, diving into the key factors that...
3 Reasons Google Ads Performance Varies
Many marketers worry too much about the variation that occurs in ad account performance from one month to the next....
Expanded Text Ads for Ecommerce
About a week ago, Google rolled out a new ad format for all AdWords advertisers called Expanded Text Ads. This...
Driving Success From Magento 1 to Magento 2
This presentation offers a business perspective on managing your Magento 2 upgrade project, and when to get started...
Magento 2 API Response Field Filtering
I recently got started with some work integrating some older systems with Magento 2 using their new REST API. Right at...
Magento Ransomware Linux.Encoder.1 Details
Ecommerce merchants are usually very quiet about their servers getting hacked. Obviously, they face some serious legal...