This year, a change to Google Ads will affect nearly every Magento merchant. Smart Shopping campaigns are being converted to the new Performance Max campaign type. These new campaigns represent a radical departure from the way shopping ads have traditionally operated, and we can’t just “upgrade” our campaigns and expect them to work optimally. As we give up more control to automated systems, the data integrations with our ecommerce platforms are more important than ever. In this presentation, we cover the key issues that impact merchants. We provide tips and best practices for optimizing Magento to maximize performance on Performance Max campaigns.
Presented by David Deppner
Meet Magento Indonesia – August 3, 2022
Looking for a transcript? See transcript of this same presentation in Singapore the same year.