In a word, “No!” In two words, “Hell no!" In eight words, “No, because of the law of diminishing returns." Here’s why…...
Should You Set a Target CPA in Google Ads?
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All Posts In: Google Ads
Paid Is the New Organic (Live in NYC)
Is organic traffic to your Magento store declining? In this presentation, I explain what Google is doing to further...
How Ad Suggestions Could Land You in a Lawsuit
Ad Suggestions is a feature in Google Ads that uses their artificial intelligence systems to write ads for...
Paid Is the New Organic
A few years ago, Magento merchants received the majority of their traffic from Google organic search results. But now,...
How to Turn Off Ad Suggestions in Google Ads
Ad Suggestions is a feature in Google Ads that uses Google's artificial intelligence systems to write ads...
You’re About to Spend a Lot More on Adwords
This presentation explores the evolution of AdWords over the past decade and a half, diving into the key factors that...
3 Reasons Google Ads Performance Varies
Many marketers worry too much about the variation that occurs in ad account performance from one month to the next....
Expanded Text Ads for Ecommerce
About a week ago, Google rolled out a new ad format for all AdWords advertisers called Expanded Text Ads. This...
Review of Trustpilot and Adwords Seller Ratings
We implemented the Trustpilot review system this year. When evaluating review systems, there were a lot of claims of...