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People demonstrate their preferences through the choices they make. And there are versions of everything on the Internet that are not supported by advertising. But people don't choose them. Instead, they stick with the free ad-supported services from tech giants like Google and Facebook. Why? Because we actually like seeing personalized advertising.

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No, no that kind of bouncer.

When someone comes to your website and views just a single page before bouncing, it's tempting to think that is throwaway traffic and you wouldn't want any more of it. In fact, we've had a number of clients request that we don't spend any money targeting those people in the future. "Remove them from all remarketing lists!" But here's the thing… bouncers are often highly valuable. The data show that they typically come back and purchase in the future at a much higher rate than the general population of searchers if they see ads in the future.

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