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People demonstrate their preferences through the choices they make. And there are versions of everything on the Internet that are not supported by advertising. But people don't choose them. Instead, they stick with the free ad-supported services from tech giants like Google and Facebook. Why? Because we actually like seeing personalized advertising.

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Presented by David Deppner
Meet Magento New York, October 30, 2020

Most of the success metrics used by advertising professionals focus only on ad costs, conversions, and revenue. Why are we ignoring profit margins and the actual impact on the bottom-line? Explore a profit-focused perspective on...

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Presented by David Deppner & Megan Deppner
Meet Magento New York, September 5, 2019

Whether you run your digital advertising in-house or hire an agency, every merchant faces challenges with PPC. It seems that ad platforms are always changing the game... introducing new technology, throwing out n...

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Things are changing a lot in the search ad arena. There is a steady ongoing shift of traffic from organic to paid search. You can’t fight it. Any profitable searches are going to be bought by competitors if you don’t pay for them. And increasingly that also means customers searching for brand terms and coupon codes for your site are getting directed to other sites where you’re losing some sales. There's no longer any question of whether you should be using PPC, or even whether you should bid on brand terms. You must. Paid search is going to become a bigger factor in your success going forward than it has been in the past. It’s critical to get it right.

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Presented by David Deppner
Meet Magento New York, November 1, 2018

Is organic traffic to your Magento store declining?

In this presentation, I explain what Google is doing to further monetize search, explore what you can do to navigate that reality, and provide valuable takeaways so you can en...

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