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Things are changing a lot in the search ad arena. There is a steady ongoing shift of traffic from organic to paid search. You can’t fight it. Any profitable searches are going to be bought by competitors if you don’t pay for them. And increasingly that also means customers searching for brand terms and coupon codes for your site are getting directed to other sites where you’re losing some sales. There's no longer any question of whether you should be using PPC, or even whether you should bid on brand terms. You must. Paid search is going to become a bigger factor in your success going forward than it has been in the past. It’s critical to get it right.

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Presented by David Deppner
Meet Magento New York, November 1, 2018

Is organic traffic to your Magento store declining?

In this presentation, I explain what Google is doing to further monetize search, explore what you can do to navigate that reality, and provide valuable takeaways so you can en...

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Paid is the New Organic

Oct 31, 2018 David Deppner

A few years ago, Magento merchants received the majority of their traffic from Google organic search results. But now, many merchants are noticing that their organic traffic is flat or even declining. Why? Google is shifting that traffic to competitors who are willing to pay for it. In this post we...

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Presented by David Deppner
Meet Magento New York, October 17, 2017

Competition for online advertising is driving up your costs, and it’s not going to get any easier. What can you do to improve your PPC advertising and get even more profitable? This presentation covers some common misconceptions...

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