Blog

Presented by David "Psy" Deppner
Meet Magento India, February 4, 2021

Most ecommerce advertisers have a basic shopping feed set up. But there might be a lot of product disapprovals, missing data, and lingering issues that cut into your potential Google Shopping sales. This session focuses on act...

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Most ecommerce merchants understand that showing 5-star reviews alongside their ads can boost ad performance. However, many misunderstand how the system works. We regularly talk with Magento merchants who don't understand that there is a difference between product reviews and seller reviews. Let's look at both of these and why you need them.

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Presented by David Deppner
Meet Magento UK, June 19, 2019

Security is often seen as the realm of the IT team or developers working on the site. But in fact, many of the security problems that merchants face are caused or made worse by the choices of managers and marketers. This presentation cove...

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Presented by David Deppner
Magento Imagine, Las Vegas, NV, May 14, 2019

Fitting Round Pegs Into Square Holes:
Exporting Magento 2 Products to Google Merchant Center

There are many key differences between the Magento product architecture and the Google Shopping Feed Specification. This can cre...

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Presented by David Deppner
Mage Titans, Austin, TX, October 26, 2018

Nearly every Magento site has a Google shopping feed. But many developers and digital marketers only do the minimum to get their products approved for shopping ads, leaving many products rejected for policy violations and data...

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