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Ad Suggestions is a feature in Google Ads that uses their artificial intelligence systems to write ads for you. This is part of Google’s ongoing attempt to automate just about every part of their advertising platform. Although there may be some benefits, there are some serious business risks ass...

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Paid is the New Organic

31, Oct David Deppner

A few years ago, Magento merchants received the majority of their traffic from Google organic search results. But now, many merchants are noticing that their organic traffic is flat or even declining. Why? Google is shifting that traffic to competitors who are willing to pay for it. In this post we...

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Ad Suggestions is a feature in Google Ads that uses Google's artificial intelligence systems to write ads for you... and then automatically apply them. This can be very problematic for some advertisers. To learn about the business risks associated with this feature, read our post How Ad Suggestio...

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Presented by David Deppner
Meet Magento Poland, September 19, 2016

This presentation explores the evolution of AdWords over the past decade and a half, diving into the key factors that are pushing up costs steadily over time. We'll discuss how Google's self interest and how they've structured the...

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Many marketers worry too much about the variation that occurs in ad account performance from one month to the next. But there are a lot of factors that push performance a bit up or down that have nothing to do with how the account is being managed - it's just a part of normal variation. What really matters is the underlying trend, and how your account is performing in the long term.  

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