About a week ago, Google rolled out a new ad format for all AdWords advertisers called Expanded Text Ads. This rollout presents some tremendous opportunities for those who act quickly, and will penalize businesses that lag behind in the coming months.
We participated in an early rollout of Expanded Text Ads during the beta period, before this new feature was released to the general public, and want to make the case for why you should act quickly to take advantage of a window of opportunity that doesn’t come along every day.
I’m working on our Magento 2 upgrade right now, two months before its release. Why am I so bullish, when so many other merchants and agencies are taking a “wait and see” approach? Risk and return. It’s that simple.
Anyone who’s lived through as many painful upgrades as I have is nervous about change. When your business depends on an operating system or software platform, you never rush to upgrade. The initial version will be buggy. Once you upgrade, it’s hard to roll back. You don’t know what the new version is really like before it’s released. So you wait until the release. Then you check it out. And you wait. You wait for all the idiots who rush in to find the bugs. You wait for the company to issue patches. Then you start to plan an upgrade. You roll out slowly. No rush. Why break what’s working?
We implemented the TrustPilot review system this year. When evaluating review systems, there were a lot of claims of how great they were. But it was difficult to really know what the impact would be, and costs varied wildly. Our primary aim was to increase clicks on our Google AdWords ads, but clearly there was no way to know the outcome in advance. Would it be worth it?