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“Did you hear the news? More people perform product searches on Amazon than Google now.”

This buzz started a couple of years ago, and since then, it's picked up. Seems like every month or two we see a new headline about the latest data. Sometimes the headline says that Google took back the lead or that Amazon has been slowing. But the question of who is ahead is clearly of interest to a lot of people.

After hearing this "fact" about Amazon being more dominant than Google a few times, we decided to go digging. And guess what? It's BS… Probably.

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