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Paid is the New Organic

Oct 31, 2018 David Deppner

A few years ago, Magento merchants received the majority of their traffic from Google organic search results. But now, many merchants are noticing that their organic traffic is flat or even declining. Why? Google is shifting that traffic to competitors who are willing to pay for it. In this post we...

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Ad Suggestions is a feature in Google Ads that uses Google's artificial intelligence systems to write ads for you... and then automatically apply them. This can be very problematic for some advertisers. To learn about the business risks associated with this feature, read our post How Ad Suggestio...

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How do you secure your Magento store? It's not just one thing. It's dozens of things. This post catalogs a set of actions you can take that will enable you to prevent the most common attacks on Magento sites, or detect it quickly if one succeeds.

There are a lot of blog posts about Magento securit...

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Presented by David Deppner
MagentoLive Australia, February 22, 2018

The Google Tag Manager (GTM) implementation in Magento can do amazing things to simplify the lives of digital marketers. You don't need to write custom code, modify themes, or install extensions in order to set up conversion tra...

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Presented by David Deppner
Meet Magento New York, October 17, 2017

Competition for online advertising is driving up your costs, and it’s not going to get any easier. What can you do to improve your PPC advertising and get even more profitable? This presentation covers some common misconceptions...

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