Many marketers worry too much about the variation that occurs in ad account performance from one month to the next. But there are a lot of factors that push performance a bit up or down that have nothing to do with how the account is being managed - it's just a part of normal variation. What really matters is the underlying trend, and how your account is performing in the long term.
About a week ago, Google rolled out a new ad format for all AdWords advertisers called Expanded Text Ads. This rollout presents some tremendous opportunities for those who act quickly, and will penalize businesses that lag behind in the coming months.
We participated in an early rollout of Expanded Text Ads during the beta period, before this new feature was released to the general public, and want to make the case for why you should act quickly to take advantage of a window of opportunity that doesn’t come along every day.
Presented by David Deppner
MagentoLive UK, London, June 20, 2016
This presentation offers a business perspective on managing your Magento 2 upgrade project, and when to get started (spoiler alert: start now!). I speak from a merchant point of view to illustrate why you may want to move to Magent...
I recently got started with some work integrating some older systems with Magento 2 using their new REST API. Right at the top of the Getting Started with Magento 2 APIs Introduction there's a list of features, including this one:
The framework supports field filtering of web api responses to conserve mobile bandwidth.
That sounds nice. Let's get some of those responses down to just the fields we need, and speed up the data transfer just a bit!
Ecommerce merchants are usually very quiet about their servers getting hacked. Obviously, they face some serious legal liabilities in situations like this, and the potential for lost sales if their customers lose faith in them. This may be good for business on the one hand, but it’s really bad for business on the other. Sharing security information with people who need it helps us all. We just faced a hack that didn't impact our business in any way, so I want to share it to help other people. I hope it's useful to other merchants.
