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How does Google calculate ROAS?

"Here's the math: $5 in sales ÷ $1 in ad spend x 100% = 500% target ROAS" (Source: https://support.google.com/adwords/answer/6268637)

Before I explain why ROAS kills profit, you need to understand exactly what ROAS means in Google Ads. I have a complaint about...

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Fundamentally, with pay-per-click advertising, the idea is to balance the cost per click that we’re willing to pay with the profit per click that we expect to achieve. As advertisers, we attempt to find the right level of spending that maximizes the business profit. And since every business is dif...

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In a word, “No!”

In two words, “Hell no!"

In eight words, “No, because of the law of diminishing returns."

Here’s why…

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Presented by David Deppner
Meet Magento New York, November 1, 2018

Is organic traffic to your Magento store declining?

In this presentation, I explain what Google is doing to further monetize search, explore what you can do to navigate that reality, and provide valuable takeaways so you can en...

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Ad Suggestions is a feature in Google Ads that uses their artificial intelligence systems to write ads for you. This is part of Google’s ongoing attempt to automate just about every part of their advertising platform. Although there may be some benefits, there are some serious business risks ass...

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