# Blog

#### ROI is NOT Profit

Oct 02, 2017 David Deppner

Would you rather have a 10% return on $100 or a 5% return on$1000?

\begin{align} 100 \times 10\%_{ROI} &= 10 \\ 1000 \times 5\%_{ROI} &= 50 \end{align}

If you have to pick one or the other, you’d pick the \$1000 investment at the lower ROI. In the real world, though, we can usua...

#### How Digital Marketers Misunderstand ROI

Sep 25, 2017 David Deppner

I recently had the "pleasure" of working with a marketing consultant who tried to improve performance for a mutual client by focusing intensely on achieving a high ROI across every one of their marketing channels. This type of thinking is very common in the ecommerce and online advertising world......

#### Pay No Attention to the Project Manager Behind the Curtain

Oct 20, 2016 David Deppner

Presention by Joshua Warren & David Deppner
Meet Magento New York 2016

This presentation was given by Joshua Warren of Creatuity and David Deppner of Psyberware. In this presentation, they discuss the early days of Mag...

#### You're About To Spend a Lot More on AdWords

Oct 12, 2016 David Deppner

Presented by David Deppner
Meet Magento Poland, September 19, 2016

This presentation explores the evolution of AdWords over the past decade and a half, diving into the key factors that are pushing up costs steadily over time. We'll discuss how Google's self interest and how they've structured t...