Blog

ROI is NOT Profit

Oct 02, 2017 David Deppner

Would you rather have a 10% return on $100 or a 5% return on $1000?

\[ \begin{align} $100 \times 10\%_{ROI} &= $10 \\ $1000 \times 5\%_{ROI} &= $50 \end{align}\]

If you have to pick one or the other, you’d pick the $1000 investment at the lower ROI. In the real world, though, we can usua...

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How Digital Marketers Misunderstand ROI

Sep 25, 2017 David Deppner

I recently had the "pleasure" of working with a marketing consultant who tried to improve performance for a mutual client by focusing intensely on achieving a high ROI across every one of their marketing channels. This type of thinking is very common in the ecommerce and online advertising world......

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Presention by Joshua Warren & David Deppner
Meet Magento New York 2016

Slideshare: Pay No Attention to the Project Manager Behind the Curtain

This presentation was given by Joshua Warren of Creatuity and David Deppner of Psyberware. In this presentation, they discuss the early days of Mag...

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Presented by David Deppner
Meet Magento Poland, September 19, 2016

This presentation explores the evolution of AdWords over the past decade and a half, diving into the key factors that are pushing up costs steadily over time. We'll discuss how Google's self interest and how they've structured t...

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Many marketers worry too much about the variation that occurs in ad account performance from one month to the next. But there are a lot of factors that push performance a bit up or down that have nothing to do with how the account is being managed - it's just a part of normal variation. What really matters is the underlying trend, and how your account is performing in the long term.  

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