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Smart Bidding (aka Automated Bidding Algorithms) is touted as an intelligent way to help manage bids on ad accounts. It is purported to work better than human bidding, save tremendous time, and achieve greater financial results. Machine learning will save us from a life of drudgery and thinking for ourselves!

But there are tremendous downsides to using Smart Bidding algorithms when you use them in the wrong situation or don’t understand what they are really optimizing for. They all have strong biases that you need to understand. In this article, we're going to dive into the main smart bidding methods, and look at where they fall short, to help you avoid making mistakes that will drive up your costs and reduce profit.

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Google recently deployed another stealthy change that will have a mixed impact on the performance of countless ecommerce merchants. Your shopping ads are going to start showing on YouTube and Discover (an Android app), even if you didn't select that option.

Now, I love Google. But I do wish they would be a bit more transparent when they opt all of their customers in to new features that cost them money. This change hasn't been very well communicated, other than some hyped-up announcements back in May about new features coming soon.

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Presented by David Deppner
Magento Imagine, Las Vegas, NV, May 14, 2019

Fitting Round Pegs Into Square Holes:
Exporting Magento 2 Products to Google Merchant Center

There are many key differences between the Magento product architecture and the Google Shopping Feed Specification. This can cre...

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Direct response advertising through Google Ads probably has an ROI greater than any other investment opportunity available to an ecommerce merchant. It’s far greater than most people realize. The real return on investment is obscured by the way traditional cost accounting records the transactions and reports on them on a monthly basis. It’s easy to get distracted by tax accounting rules and forget the fundamentals of solid financial decision making.

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Presented by David Deppner
Mage Titans, Austin, TX, October 26, 2018

Nearly every Magento site has a Google shopping feed. But many developers and digital marketers only do the minimum to get their products approved for shopping ads, leaving many products rejected for policy violations and data...

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