Blog

Ad Suggestions is a feature in Google Ads that uses Google's artificial intelligence systems to write ads for you... and then automatically apply them. This can be very problematic for some advertisers. To learn about the business risks associated with this feature, read our post How Ad Suggestio...

Continue Reading...

How do you secure your Magento store? It's not just one thing. It's dozens of things. This post catalogs a set of actions you can take that will enable you to prevent the most common attacks on Magento sites, or detect it quickly if one succeeds.

There are a lot of blog posts about Magento securit...

Continue Reading...

Presented by David Deppner
MagentoLive Australia, February 22, 2018

The Google Tag Manager (GTM) implementation in Magento can do amazing things to simplify the lives of digital marketers. You don't need to write custom code, modify themes, or install extensions in order to set up conversion track...

Continue Reading...

Presented by David Deppner
Meet Magento New York, October 17, 2017

Competition for online advertising is driving up your costs, and it’s not going to get any easier. What can you do to improve your PPC advertising and get even more profitable? This presentation covers some common misconceptions th...

Continue Reading...

Conversion tracking is easy to set up in Magento Commerce using the built-in Google Tag Manager implementation. Google Tag Manager (GTM) is also useful for other common goals like setting up A/B testing, or inserting some javascript into certain pages on your site. In addition, if you set up GTM s...

Continue Reading...