A decade ago, it was very common to build out dozens or hundreds of Google Ads search campaigns in a single account. This used to be an acceptable organizational system when we were all micromanaging simple CPC keyword bids. But that’s not the case any...
In the age of automated systems running ads, we should structure campaigns in ways that boost performance. This isn’t the way most managers think. Instead of asking how to organize ad campaigns for higher performance, they structure campaigns around how they...
People demonstrate their preferences through the choices they make. And there are versions of everything on the Internet that are not supported by advertising. But people don’t choose them. Instead, they stick with the free ad-supported services from tech giants...
You just checked the PageSpeed score on your ecommerce site, and it’s not great. Is this something to be concerned about? Probably not. Remember that a PageSpeed score is not actually speed. It’s just a useful bit of guidance to help find some areas for...
People seem to be obsessed with how to “close the mobile conversion gap”. It’s been a frequent topic for many years at ecommerce and digital marketing conferences. Payment providers pushing their new mobile payment schemes, merchants seeking to improve their mobile...
Whether you run your digital advertising in-house or hire an agency, every merchant faces challenges with PPC. It seems that ad platforms are always changing the game… introducing new technology, throwing out new buzz words, and pushing new metrics. In this...