Stop Making So Many Google Ads Campaigns

Stop Making So Many Google Ads Campaigns

A decade ago, it was very common to build out dozens or hundreds of Google Ads search campaigns in a single account.  This used to be an acceptable organizational system when we were all micromanaging simple CPC keyword bids.  But that’s not the case any...
People Love Personalized Ads

People Love Personalized Ads

People demonstrate their preferences through the choices they make. And there are versions of everything on the Internet that are not supported by advertising. But people don’t choose them. Instead, they stick with the free ad-supported services from tech giants...
Should I Improve My PageSpeed Score?

Should I Improve My PageSpeed Score?

You just checked the PageSpeed score on your ecommerce site, and it’s not great. Is this something to be concerned about? Probably not. Remember that a PageSpeed score is not actually speed. It’s just a useful bit of guidance to help find some areas for...
The Mobile Conversion Gap Is a Lie

The Mobile Conversion Gap Is a Lie

People seem to be obsessed with how to “close the mobile conversion gap”. It’s been a frequent topic for many years at ecommerce and digital marketing conferences. Payment providers pushing their new mobile payment schemes, merchants seeking to improve their mobile...