Discrepancies in Conversion Data Explained

Discrepancies in Conversion Data Explained

If you track your Google Ads performance month to month, you’ve probably noticed that your conversion data never seems to stabilize. You may look at last week’s conversion value today and see one figure, and look again next week and see that it’s higher than...
Magento 2 & Google Tag Manager

Magento 2 & Google Tag Manager

Conversion tracking is easy to set up in Magento Commerce using the built-in Google Tag Manager implementation. Google Tag Manager (GTM) is also useful for other common goals like setting up A/B testing, or inserting some javascript into certain pages on your site. In...