by David "Psy" Deppner | Mar 20, 2022 | Ad Strategies
As more web browsers and platforms like Apple’s iOS block cookies and conversion tracking, Google is pushing forward with other methods of conversion tracking and audience targeting. Their new system helps to build up the performance of ad accounts in a world...
by David "Psy" Deppner | Jan 25, 2021 | Ad Strategies
Let me guess… Your ROAS was strong, massive even, but now it’s sinking and making you wonder what in the heck went wrong. Does that sound familiar? This is one of most common concerns we get from ecommerce companies. Results have been sliding for many merchants who...
by David "Psy" Deppner | Jul 4, 2020 | Ad Strategies
No, not that kind of bouncer. When someone comes to your website and views just a single page before bouncing, it’s tempting to think that is throwaway traffic and you wouldn’t want any more of it. In fact, we’ve had a number of clients...
by David "Psy" Deppner | Dec 17, 2019 | Ad Strategies
Most ecommerce merchants understand that showing 5-star reviews alongside their ads can boost ad performance. However, many misunderstand how the system works. We regularly talk with Magento merchants who don’t understand that there is a difference between...
by David "Psy" Deppner | Sep 24, 2019 | Ad Strategies
Advertising profitably on your brand terms requires some dynamic strategy and a real appreciation for the game you’re playing. Whether you advertise on your brand terms or not, you’re already caught up in that game… and the rules are designed to drive profit to...
by David "Psy" Deppner | Aug 28, 2019 | Ad Strategies
Things are changing a lot in the search ad arena. There is a steady ongoing shift of traffic from organic to paid search. You can’t fight it. Any profitable searches are going to be bought by competitors if you don’t pay for them. And increasingly that also means...
