This year, a change to Google Ads will affect nearly every Magento merchant. Smart Shopping campaigns are being converted to the new Performance Max campaign type. These new campaigns represent a radical departure from the way shopping ads have traditionally operated,...
People demonstrate their preferences through the choices they make. And there are versions of everything on the Internet that are not supported by advertising. But people don’t choose them. Instead, they stick with the free ad-supported services from tech giants...
Presented by David DeppnerMeet Magento India, February 3, 2021 Most ecommerce advertisers have a basic shopping feed set up. But there might be a lot of product disapprovals, missing data, and lingering issues that cut into your potential Google Shopping sales. This...
Most of the success metrics used by advertising professionals focus only on ad costs, conversions, and revenue. Why are we ignoring profit margins and the actual impact on the bottom-line? Explore a profit-focused perspective on Google Ads, with practical tips you can...
You just checked the PageSpeed score on your ecommerce site, and it’s not great. Is this something to be concerned about? Probably not. Remember that a PageSpeed score is not actually speed. It’s just a useful bit of guidance to help find some areas for...
