We are an ecommerce search marketing agency that specializes in maximizing profit for ecommerce merchants.
Psyberware was originally established in 1994 as the first internet service provider in Placer County, California. The company changed shape over time, expanding into IT consulting, website design and hosting, SEO, and online marketing. As time went on and the needs of our clients changed, the business evolved into what it is today. Eventually, we stopped providing internet service altogether and now we focus solely on what we do best: ecommerce search marketing.
Every technical employee at Psyberware is certified in Google AdWords. We have a small team and are not willing to sacrifice quality or compromise on results. We will not pass you off to an inexperienced account coordinator. We put our best people on the job, all the time. We are constantly improving our methods and formulas, and our team works together to tackle the search marketing projects unique to your business.
As a Google Partner, we have been recognized by Google as a trusted expert in the industry by applying best practices with proven success. We stay ahead of the curve by using the latest tools and techniques to help you get the most out of your marketing budget.
I started Psyberware more than 20 years ago and grew the company through the dot-com boom and bust. That was my real business education, but I followed it up with degrees in Computer Science and Business Management. Ultimately, I went back to school for an MBA to solidify my understanding of business theory. That is where I met my wife, Meg.
After completing my Master's degree, I taught the capstone Marketing Management course at California State University, Sacramento. I taught students how to integrate marketing management with other business disciplines as well as how to use Google Analytics to make good managerial decisions, and SEO and Google AdWords to drive online revenue.
In 2008, I joined a multi-million dollar ecommerce company and, as the VP of IT and Ecommerce, built one of the first B2B Magento sites, and grew the company by leaps and bounds in just a few short years. At Psyberware, I consult similar companies and apply the same strategies with impressive results.
I am passionate about all things ecommerce. Now with over two decades of experience doing business on the Internet, a technical and business education on everything from the low-level technical nitty-gritty up to high-level financial theory, practical experience of running a company, and 9 years of experience running a multi-million-dollar modern ecommerce site, I continue to grow, learn, and push myself further.
I started out on a very different path, more than 15 years ago, doing operational and marketing work in the Leisure Services industry. I developed an interest in organizational development, which led me to working with various consulting firms managing corporate change, marketing, communications, OD, and training projects.
At that point I decided to head off to graduate school to round out my experience with an MBA. That is where I met my husband, David ("Psy").
Armed with a Master's degree in business management and the will to push myself as a marketing rockstar, I joined Psyberware in 2012 as an Ecommerce Manager to start our first in-house ecommerce website on Magento. I picked up the ins and outs of the ecommerce marketing space with great results, driving tremendous growth in revenue and web traffic.
Currently, I am a credentialed Project Management Professional (PMP) and manage the administrative operations and corporate projects at Psyberware.